In general most men go for muted colours. Bold, flashy colours are typically not preferred by the average male. Deep blues and browns are male colours.

There are all kinds of price ranges in the market today. The kind of designer items he has in his wardrobe will tend be a good indicator of how much you should spend on his watch; whether it will be a designer watch or a casual one.

Lastly, depending on what kind of fashion statement he usually likes to make, will help you to decide on how stylish the watch should be. Some classic Swiss or European brands like Cartier, Patek Philippe or Rolex are bound to impress a man accustomed to luxury and designer wear. For a man with a more causal or sporty look, perhaps a Seiko, Tag Heuer, or Dunhill are better suited.

In addition to analyzing your man and his personality, here are some strategies you might use for buying him the gift of a classic watch:

Shop the way you always shop, online or at the mall, and simply picture him as you are looking through the watches. What will look good on him?

If you are not fully conversant with his tastes, likes and dislikes, search thoroughly and pick one from your first three choices. Follow your instinct and buy him a watch that you feel will suit him the best.

Get into his mind and try to think like him. What is he looking for - a sports related watch, casual or designer watch and then decide what the most practical option would be.

Source: http://www.ezinearticles.com